The NFL Draft Couldn't Come at a Better Time for Sports Fans, Brands and Media

There's more on the line than a Super Bowl

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The biggest sporting event of the foreseeable future will not involve any athletics. No one will throw a ball, block a pass or break a tackle. There will be no highlight reel or box score, no Jumbotron or replay booth. 

This year, the NFL Draft, which typically resembles a sort of ostentatious debutante ball for besuited up-and-coming football stars, will more closely resemble a workplace Zoom meeting. In the era of social distancing, football’s rookie draft represents the brightest glimmer of hope that sports will return to America before the year is out. 

ABC, ESPN and NFL Network are broadcasting the festivities; but every media outlet and platform wants to try and capture the pent up excitement (and audiences) by joining the fray with mock drafts, pre-draft events, sideshows and live commentary.

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