Challenger Brands

Disrupting industries from fashion to fitness, careers to rental cars

There must be a better way—a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive.

The founders of the feisty, status quo-defying brands in Adweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and women’s cosmetics and finding completely new answers to everyday consumer problems.

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