The News Isn’t Unsafe, and Brands Need to Recognize This Through Their Advertising

Programmatic can help by refining its approach to ad creation

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Is the truth brand safe? Many brands behave as though it isn’t. Afraid that consumers won’t be able to distinguish between their message and a well-reported news story, they shun publishers of hard news in favor of content more easily controlled: softer stories (or simply audiences) divorced from any consideration of what the audiences are reading.

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