The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign

Size matters in these ads created by agency Zulu Alpha Kilo

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The 2021 Subaru Ascent is the Japanese car manufacturer’s biggest SUV ever. A new OOH campaign for Subaru Canada is emphasizing just how sizable the vehicle is by pushing the boundaries of media spaces—literally.

Developed by Zulu Alpha Kilo, the effort centers on a series of custom ads that are too big to fit into the indoor spaces they’ve been placed in this summer. The effort features oversized posters that stretch beyond their frames to fill the wall or fit into a glass frame through the use of special concertinaed folds that give the impression that the image has been squished.

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