The New Yorker Festival Has Been a Thing for as Long as David Remnick Has Been Editor

The brand reflects on how the event has evolved

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

David Remnick estimates he was in his job as editor in chief of The New Yorker for “five and a half minutes” (or so) when he was pitched the idea to start a festival around the brand.

The New Yorker’s Rhonda Sherman, who now directs the event, sketched out what a festival for the magazine would look like—to present The New Yorker in three dimensions—and it was “off to the races,” Remnick said.

The New Yorker Festival, now in its 20th iteration, will kick off Friday with presenting sponsor Land Rover, returning for its third consecutive year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in