Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
For decades, women’s stories of harassment, assault, rape and abuse have been met with the same phrase: “He said. She said.” Four words that may seem like they’re intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings.
In a beautifully simple new 30-second spot, which will debut Sunday during NBC’s coverage of the Golden Globe Awards, The New York Times uses that phrase on the screen over and over to create a profound message that questions its use.