The New Presidency Marks a New Era for Marketers

Let's start with the stream of the inauguration

Going forward, diversity will be key in messaging and in leadership. Getty Images

Being woken up by the dull, white noise of helicopters overhead seems to be the new norm these days in D.C. On Inauguration Day, my mind was wandering many unknowns, wondering about the “what ifs” had lockdown and a pandemic not been lurking in the background. For what seemed to be a frozen moment in time, snow fell for just a few minutes while shortly, then opened to a beautiful, blue lit, sky. The angst, the many unknowns, subsided for just a minute.

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@leahpilcer Adweek opinion contributor Leah Pilcer-Pitman is director, public relations & digital strategy at New Belgium Brewing.