The New Blueprint for Consumer Privacy Is Taking Shape 

Marketing executives from IKEA and Mozilla talk meeting customers where they are in a cookieless future  

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Focusing on direct consumers’ changing needs and their right to privacy is becoming increasingly critical—and challenging—than ever. Christine Cox, IKEA U.S.’VP of Digital Data and Analytics along with Mozilla’s CMO Lindsey Shepard, spoke at Adweek’s Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers’ privacy and engender their trust. 

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