The New Blueprint for Consumer Privacy Is Taking Shape 

Marketing executives from IKEA and Mozilla talk meeting customers where they are in a cookieless future  

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Focusing on direct consumers’ changing needs and their right to privacy is becoming increasingly critical—and challenging—than ever. Christine Cox, IKEA U.S.’VP of Digital Data and Analytics along with Mozilla’s CMO Lindsey Shepard, spoke at Adweek’s Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers’ privacy and engender their trust. 

Seismic changes in consumer attitudes 

After decades of handing their personal information over to any website that asked—and in many cases didn’t ask—today’s consumers crave privacy and data protection. 

“The

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