The Need for Climate Action Is More Urgent Than Ever. Can Cannes Lions Deliver?

Activists are planning a 'hype house' and a Baywatch-esque film about greenwashing

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The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a “We’re in This Together” spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities around the world—and outlining the drastic changes required to mitigate it.

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This story first appeared in the June 13, 2022, issue of Adweek magazine. Click here to subscribe.