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Dunkin’ largely succeeded in its bid to transform National Coffee Day on Sept. 29 into National Dunkin’ Day with an increase in both social media mentions and foot traffic.
The donut, sandwich and coffee chain saw its name appear in 57% of branded National Coffee Day mentions on Twitter, the company told Adweek. Dunkin’ also effectively lured in customers into its stores, with foot traffic during the day up 10% year-over-year (compared with declines of above 20% on the day before and the day after), according to data provided by Placer.
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