The Most Loved—and Hated—Super Bowl Ads, According to Adweek's Instagram

Voting up Jeep and thumbs-down for the spot from Donald J. Trump for President

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At Adweek, we’re used to sharing our rankings of Super Bowl ads, so why not ask our readers’ opinions? Using the voting feature in Instagram Stories we asked our audience to rank each big game ad with a thumbs up or a thumbs down. While some commercials like Olay and Avocados from Mexico split voters, others were more divisive. Below are the most loved, and hated, ads of Super Bowl 54.

Most loved

Jeep | Thumbs-up 89%, Thumbs-down 11%



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