At Adweek, we’re used to sharing our rankings of Super Bowl ads, so why not ask our readers’ opinions? Using the voting feature in Instagram Stories we asked our audience to rank each big game ad with a thumbs up or a thumbs down. While some commercials like Olay and Avocados from Mexico split voters, others were more divisive. Below are the most loved, and hated, ads of Super Bowl 54.
Jeep | Thumbs-up 89%, Thumbs-down 11%
Google | Thumbs-up 87%, Thumbs-down 13%
Microsoft | Thumbs-up 84%, Thumbs-down 16%
Doritos | Thumbs-up 83%, Thumbs-down 17%
Amazon Alexa | Thumbs-up 83%, Thumbs-down 17%
Donald J. Trump for President | Thumbs-up 10%, Thumbs-down 90%
Quibi | Thumbs-up 33%, Thumbs-down 67%
Sabra | Thumbs-up 39%, Thumbs-down 61%
Pepsi | Thumbs-up 41%, Thumbs-down 59%
Turkish Airlines | Thumbs-up 42%, Thumbs-down 58%
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