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If there’s one thing we love here at Adweek, it’s brand mascots, from the most notable to the obscure. For over a hundred years brands have been creating mascots to help market their products to consumers. This Women’s History Month, we’re taking a look back at some of the most iconic and enduring brand mascots who are women.
Some of the first brand mascots were women and were even based on real people, like Sun-Maid’s Lorraine Collett.
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