Celebrating the Most Iconic Women Brand Mascots

From the Morton Salt Girl to Flo from Progressive

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If there’s one thing we love here at Adweek, it’s brand mascots, from the most notable to the obscure. For over a hundred years brands have been creating mascots to help market their products to consumers. This Women’s History Month, we’re taking a look back at some of the most iconic and enduring brand mascots who are women.

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