The Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote Itself
Co-opting branding has increased library usage


Your local library can provide you with free information and resources that match that of brands like YouTube, Spotify, Netflix and more. The difference? Your subscription is free.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.