The Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote Itself

Co-opting branding has increased library usage

BVK revamped iconic brand logos for the Milwaukee Public Library. Milwaukee Public Library

Your local library can provide you with free information and resources that match that of brands like YouTube, Spotify, Netflix and more. The difference? Your subscription is free.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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