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With the 2018-2019 NBA season just around the corner, teams are getting ready to sell tickets, get fans excited about their respective teams and hopefully win games. In preparation for the season, the Milwaukee Bucks hope they can drum up excitement citywide and get fans believing in their team. It’s also a way to boost an already record-breaking ticket sales for the team this year.
In 2014, the organization launched “Own the Future,” an aspirational campaign with the goal of reconnecting with fans and giving them hope for a promising team in the coming years.
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