The Metaverse Doesn’t Always Stay in the Metaverse

As digital trends become increasingly reflected in the physical world, your brand’s virtual marketing efforts can have real-life results

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton expands on the crossover marketing potential between real and virtual worlds. Below, in her own words, she says brands are only scratching the surface.

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