The Metaverse Doesn’t Always Stay in the Metaverse

As digital trends become increasingly reflected in the physical world, your brand’s virtual marketing efforts can have real-life results

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton expands on the crossover marketing potential between real and virtual worlds. Below, in her own words, she says brands are only scratching the surface.