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The Lego Group has placed its global ad planning and buying business in review for the first time in more than 15 years, several parties confirmed this week.
The Danish toy giant works with multiple agencies around the world, and Publicis Groupe’s Starcom has handled its U.S. media business since 2000. According to Adweek’s sources, the pitch is still in its early stages.
A company representative declined to comment, stating, “The Lego Group regularly reviews all contracts with suppliers as a standard business practice.
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