The iPad Might Not Have Changed the World, but It Could Save Retail

Steve Jobs' last creation and its lasting legacy

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What this device does is extraordinary,” Steve Jobs intoned to a packed house at San Francisco’s Moscone Convention Center. The date was Jan. 27, 2010 and Jobs, dressed in his standard attire of faded jeans and a black turtleneck, settled into a Le Corbusier chair with what he called the “third category device”—a 9.7-inch,

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This story first appeared in the Feb. 20, 2017, issue of Adweek magazine. Click here to subscribe.