Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Indiana man Bradley Reid Byrd’s wife, Nanette, got fired from Cracker Barrel after 11 years of service, and last week, the internet was having none of it.
After Byrd posted a query on the restaurant’s Facebook page last month asking why his wife was fired, on his birthday, the situation went viral, with the comments on Cracker Barrel’s Facebook and Twitter pages virtually hijacked by people demanding justice for Nanette. Since the incident, Cracker Barrel’s digital content engagement has increased by 226 percent, according to marketing tech company Amobee.
From
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in