The Importance of Serving the Underserved 

Mastercard, McKinsey on prioritizing marginalized consumers 

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With a projected buying power of $1.7 trillion by 2030, Black consumers are an economic force. But still, their needs remain underserved. However, companies like Mastercard are making strides toward more equitable experiences by investing in services, products, and spending in Black communities. Shelley Stewart III, partner at McKinsey & Company, and Salah Gloss, svp of Social Impact at Mastercard, joined Adweek’s Sustainability Week to discuss how companies can understand Black spending patterns and consumer needs to drive inclusive economic growth and equality. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in