The Importance of Building a Data-Driven Organization

How brands can fine-tune their strategies to stay ahead

Today’s brands have more access to data than ever before. While the benefits of customer data are clear, this abundance of information also comes with a unique set of challenges, including figuring out which data points derive the most impactful insights. At Adweek’s Digital Shift event, innovative marketing leaders from Hyundai, The Kellogg Company and Condé Nast had a panel discussion on exploring the tools, techniques and formulas for growth and what it means to be a data-driven company.