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President and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online, and remote selling experiences. Goubert joined Adweek’s Commerce Week to discuss NM’s Integrated Luxury Retail strategy, how the organization is investing in the remote and high-tech retail experience and how leveraging tech is allowing NMG to build long-term customer relationships.
‘The luxury of a relationship’
According to Goubert, Neiman Marcus is in the business of relationships, not the business of selling one product, a strategy NMG refers to as ‘the luxury of a relationship.’
“That
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