The Impact of Coca-Cola's Job Cuts on Its Marketing Is Unclear for Now

1,200 layoffs part of its plan to accelerate growth as soda sales slump

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As more consumers eschew sugary drinks in pursuit of healthier diets, Coca-Cola has found itself at a crossroads. This week, the beverage giant announced it would cut 1,200 jobs as part of an effort to accelerate growth.

In an interview on Coca-Cola’s website, president and COO James Quincey, who takes the reins as CEO on May 1, said: “This new structure we are putting in place is part of creating the culture and speed necessary to support our new growth strategy.

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