The Honest Company Celebrates ‘Honest Moments’ Like Childbirth in Its First Brand Campaign

The launch spot debuted on ABC's The Bachelor this week

YouTube: The Honest Company

The Jessica Alba co-founded Honest Company is launching its first brand campaign, “Honest Moments,” which it says is intended to start conversations with its customers.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.