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The Jessica Alba co-founded Honest Company is launching its first brand campaign, “Honest Moments,” which it says is intended to start conversations with its customers.
It all starts with birth “The Big One,” a 60-second spot featuring real mothers telling their birth stories—complete with actual footage. It’s a fitting way to launch the consumer-goods company’s first campaign, given that Alba was purportedly inspired to start The Honest Company after the birth of her first child.
The Honest Company’s in-house creative team started by looking for mothers who had hired professional birth photographers to document their big moment.
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