How the Hollywood Sign Went From Temporary Billboard to Symbol of America's Showbiz Capital

Its iconic letters stand among the most successful branding ever

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Peg Entwistle had come 3,000 miles just to have her heart broken.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.