The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

The idea was inspired by a child eating and reading at the breakfast table

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

If the annals of branding prove one maxim over and over, it’s this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting on a prestigious regional account for McDonald’s, which had given him a problem to think about.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.