The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

Why the logo accessory is enjoying its second renaissance

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Few who were in Milan for Fashion Week in 2015 will forget the buzz surrounding the Gucci ready-to-wear fall collection. The famous house’s creative director Frida Giannini had been axed a few weeks before, so all eyes were on 42-year-old Alessandro Michele to see what he’d created. He’d been given all of a week to do it.

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This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.

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