Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed against the multilevel marketing company, LulaRoe. This particular lawsuit alleged that the founders of LulaRoe made false and deceptive representations regarding their business, inspiring thousands of optimistic entrepreneurs to invest their money into the lucrative venture.
Ultimately, many of the sellers found themselves drowning in debt, mortgaging their homes and depleting their savings accounts. Though many had not yet heard of LulaRoe, this lawsuit would soon topple the billion-dollar enterprise into one of the most well-known scandals in America.
Professor Kelly Richmond Pope is our special guest on episode 54 of The Great Fail.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
