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Many regarded Jawbone as one of the pioneers in wearables.
After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped them amass a world-class board that included Yahoo’s CEO Marissa Mayer and Warner Music Group’s COO Robert Wiesenthal. With all the funding in place and the right team behind it, it seemed like Jawbone would be unstoppable.
So how did a groundbreaking industry pioneer find itself entangled in corporate espionage, public embarrassment and a string of unhappy customers? Get the full story on Episode 45 of The Great Fail.
For full show notes, please visit www.TheGreatFail.com.
