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Between Flo, the gecko, Limu Emu, a duck and the “no mascot mascots”, the insurance industry has plenty of characters trying to coax consumers into their plans. Longtime insurance provider The General keeps stepping up its game and now sits alongside those other big players in the industry.
The General’s latest campaign goes well beyond its former cheesy late night TV ads, pushing the nostalgia button by bringing in an R&B star and a famous boxing announcer to join its giant spokesman and cartoon mascot.