Legacy Brands

The General Pairs Montell Jordan and Michael Buffer With Shaq in Latest Campaign From Highdive

Insurance provider continues its rise as an entertaining player in the category

The General new ad campaign — Montell Jordan joins Shaq to tell him this is how he does it in the latest ad for The General.The General

By Kyle O’Brien

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Between Flo, the gecko, Limu Emu, a duck and the “no mascot mascots”, the insurance industry has plenty of characters trying to coax consumers into their plans. Longtime insurance provider The General keeps stepping up its game and now sits alongside those other big players in the industry.

The General’s latest campaign goes well beyond its former cheesy late night TV ads, pushing the nostalgia button by bringing in an R&B star and a famous boxing announcer to join its giant spokesman and cartoon mascot.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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