The Future of Women's Football Is Wide Open for New Brand Partnerships

The Women's National Football Conference (WNFC) lets companies like Adidas and Bose invest in a growing movement

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Football is a brutal, punishing sport that exacts a toll from those who play it. Putting on the helmet, pads and jersey before slogging through tryouts, practices and weekly games is a bit easier when your reward is something more than victory or love of the game.

Odessa Jenkins didn’t start the Women’s National Football Conference (WNFC) just so women would have a place to play tackle football. She built the league as a step toward recognition, compensation and, ultimately, equity.



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