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The number of global gamers reached 2.7 billion in 2020 as the global pandemic—and the arrival of 5G—contributed to the surge of players. 5G is poised to be a literal game-changer for the mobile gaming industry, and it’s already started to create new opportunities for both developers and advertisers.
Yvette Martinez-Rea, vice president of partnerships and sponsorships at Verizon, gave her take on the role of 5G and the future of gaming at Adweek’s Elevate Mobile Gaming event.
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