The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

84% of consumers trust word-of-mouth recommendations the most

As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite ways to connect directly with our audiences, it’s more important than ever for brands to endemically infiltrate the conversations of consumers in 2018.