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When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised.
“I definitely screenshot it and dropped it into my group chats,” Nierman said.
Her friends and family, on the other hand, thought it made perfect sense.
Nierman has a passion for Frito-Lay bordering on the devout. Her social media accounts from Instagram to TikTok abound with proclamations of her love of the brand.
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