The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers
Snack brand taps Zyper to find its most rabid fans on social media
Abby Nierman, one of the few chosen to be a member of Frito-Lay's digital community, advocates for the brand on social media including TikTok and Instagram.
Abby Nierman
Key insights:
- The members were carefully chosen using several different metrics.
- Membership is a reward for loyal fans—who then help the brand.
When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised.
