The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

Snack brand taps Zyper to find its most rabid fans on social media

frito-lay instagram posts
Abby Nierman, one of the few chosen to be a member of Frito-Lay's digital community, advocates for the brand on social media including TikTok and Instagram. Abby Nierman

Key insights:

When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised.

@RichCollings Richard Collings is a retail reporter at Adweek.