The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

Snack brand taps Zyper to find its most rabid fans on social media

When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised.