The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

Snack brand taps Zyper to find its most rabid fans on social media

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised.

“I definitely screenshot it and dropped it into my group chats,” Nierman said.

Her friends and family, on the other hand, thought it made perfect sense.

Nierman has a passion for Frito-Lay bordering on the devout. Her social media accounts from Instagram to TikTok abound with proclamations of her love of the brand.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in