The First Campaign for Sarah Michelle Gellar's Foodstirs Brand Was Inspired by 'Bad Moms'

The company wants to demystify baking

Parenting in 2017 isn’t anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman.