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The First Campaign for Sarah Michelle Gellar's Foodstirs Brand Was Inspired by 'Bad Moms'

The company wants to demystify baking

The campaign is from Fortnight Collective.Courtesy YouTube: Foodstirs
By Kristina Monllos

October 30, 2017

Parenting in 2017 isn’t anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman.

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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