How to Construct the Famous 'P&G Memo'

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Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication.

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

Think About This

How to Construct the Famous 'P&G Memo'

Structure your thoughts and go from there

Shelly Palmer

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Shelly Palmer