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A major ad campaign for a brand is usually created by an ad agency or the brand’s in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That’s not typically done. That is, until the Drone Racing League—a league designed for people who want to race drones above 80 mph on real courses—changed the game.
DRL is proving that it’s more than just a forward-thinking sports league by building out its in-house media and marketing teams to create ad campaigns for major brands like Swatch.