The Daughters of Creative Leaders Explain at Cannes Why They Won’t Pursue Careers In Advertising

But their mothers' dedication to work inspires them

CANNES, France—It’s no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers?

That’s what Goodby Silverstein & Partners’ CCO Margaret Johnson, Design Army co-founder and CCO Pum Lefebure, and Leo Burnett Canada CEO and North America CCO Judy John wanted to bring to the Cannes Lions festival.

And they did. On Monday, they took to the Debussy stage at the Palais theater with their daughters and gave them the floor to share their perspective on the ad world and what it’s like to have a very busy mother. (John’s daughter mentioned that her mother had missed every graduation except for her kindergarten graduation.)

During the panel, moderated by Lauren Greenfield (director of Always’ “Like a Girl” and the documentary The Queen of Versailles), the daughters revealed that none of them would want to go into advertising, but their mothers’ hard work has encouraged them to pursue their dreams. Greenfield also directed a video for the panel.

One of the things that women who are already in advertising think about a lot is, ‘Can I do this and still have a family?’ and I think this panel is proof that you can do both,” said Johnson during a video interview with Adweek. See the full video above. 

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