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A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel.
But does that put it in league with the Great Wall of China, Machu Picchu and Egypt’s Great Pyramids?
In its first national TV campaign, ErectaStep has dubbed itself “the 8th wonder of the world,” and historical figures like Roman Emperor Vespasian and Egyptian Pharaoh Khufu aren’t having it. Threatening to sue, they meet at the arbitration table with their attorneys to protest ErectaStep’s overreach into their hallowed turf.
The company—boasting Dow, Boeing and NASA as clients—wants to reach business decision-makers with its surprisingly fun promotional video from agency RED7.
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