The Craziest Thing at CES Could Change OOH Advertising

Personalized airport signage may soon be a reality

LAS VEGAS—Delta Airlines may have just introduced the future of out-of-home advertising. At this year’s Consumer Electronics Show, Delta CEO Ed Bastian unveiled what the airline is calling Parallel Reality, a digital screen that gives airport travelers a custom, tailored message when they’re standing in front of it, including greetings, boarding times and departure gate in any language.