The Continued Evolution of Streaming With Roku and RTL AdAlliance

The simplified future of streaming

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As the streaming sector reaches a new stage and the world’s biggest media companies vie for attention on their platforms, user experience is suffering as viewers have to flip between platform after platform—while also paying for the seemingly unlimited number of emerging platforms. This fragmentation is also making it more challenging for advertisers to connect with audiences. Mike Shaw of Roku and Franck Litewka of RTL AdAlliance joined Adweek’s Lucinda Southern during Brandweek Europe to discuss what can be done to create a simpler, less fragmented streaming experience.

Navigating the fragmented landscape

As the streaming ecosystem becomes increasingly fragmented as more players enter the game, Shaw has hope that in the near future, we’ll start to come out on the other side and enter a more cohesive streaming environment.



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