The Cola Wars' Latest Battleground: Sugar-Free Products

Pepsi offers free Pepsi Zero Sugar to Coca-Cola Zero Sugar drinkers

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Like two people fighting in an action movie who tumble through a wall, dust themselves off, then continue taking swings at each other, the battle between Coca-Cola and Pepsi has spilled into a new environment.

That environment, to be more precise, is the 2021 marketplace, where an increasing number of shoppers are looking for drinks without sugar. The shift in attitude has helped make room on the shelf for health-conscious beverage startups, such as Olipop and United Sodas of America.

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