Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The city of Atlanta has a new marketing tool that it hopes will help them court milennials to live and work in the city.
ChooseATL, an initiative launched by the Metro Atlanta Chamber in 2015 to get more millennials working in the area, decided the best way to accomplish that was to launch its own OTT video streaming platform at SXSW this week.
According to ChooseATL, the move marks the first city-based OTT streaming platform.
“One of the things that is both special about Atlanta and desired by the millennial generation is diversity and diversity of people, but also diversity of thought, industry, culture and subculture,” said Kate Atwood, executive director of ChooseATL.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in