The CBD Industry Just Shed 1,000 Brands. Here's Why Analysts Still See Strong Growth Ahead

Thanks to acquisitions, innovations and celebrity involvement, the category continues to expand


The boom happened—to the tune of 562% growth in a single year—and the bust was inevitable, with analysts last summer predicting “an extinction event” in the U.S. CBD market that would wipe out some of the 3,000 brands in the space.

That forecast turned out to be accurate, according to a new Brightfield Group report that says the CBD industry sheds more than 1,000 players in the past 12 months—some through corporate consolidation and others to insolvency.

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