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The Buck Starts Here With New Branding for the Hartford

Insurer puts its iconic mascot front and center

The buck is back.The Hartford
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By T.L. Stanley

April 5, 2019

Financial services giant the Hartford started using a mature male deer in its television advertising in the 1970s, but the majestic mascot dropped out of sight a decade ago.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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