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In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it’s a poem in a birthday card, an apology letter or silly scribble on a Post-It, the written word has the ability to evoke emotions in ways that can elude the digital form.
Customer loyalty—and the drivers behind it—are in flux, leading CMOs back to basics. For some brands, this has meant embracing the dying art of letter writing as part of their customer relationship management (CRM) strategy.