The Brand That Wants to Take the Guilt out of Barbecues

LikeMeat's campaign features six spots to promote its plant-based 'meat' products

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With the last vestiges of summer, barbecue lovers are all about the grill and the delicious tastes of the meats they cook for family and friends. However, one plant-based food brand, LikeMeat, wants to change all that with the new range that it claims can be enjoyed without guilt.

LikeMeat is a brand founded in Germany by meat-eaters who wanted to improve the experience of eating plant-based “meat” by improving the taste and texture. Its products are available in 15,000 stores across Germany, the U.S,

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