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As the Boston Celtics hope to capture their 18th championship in franchise history in this year’s NBA Finals, small businesses will be at the heart of the team’s story thanks to a multi-year partnership with jersey patch sponsor Vistaprint.
The marketing connection between the Celtics and Vista—the parent brand of Vistaprint, rebranded after the acquisition of graphic design platform Crello last year—is designed to burnish the team’s image and the brand’s affinity among New England’s regional community of fans and businesses.
Vista
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