The Billboard Industry Thanked '3 Billboards' Using '3 Billboards'-Inspired Billboards

Actors Frances McDormand and Sam Rockwell took home Oscars Sunday night

On Sunday night, Three Billboards Outside Ebbing, Missouri scored Oscar wins for its stars, Frances McDormand (best actress) and Sam Rockwell (best supporting actor). The billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards. (Say that five times fast.)